Top 5 Social Apps on Android in Turkey Q4 2022

In the fourth quarter of 2022, the top 5 social apps on the Android platform in Turkey showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look into their metrics:

Instagram experienced a robust quarter with weekly downloads fluctuating between 142K and 196K. The highest download count was recorded in the final week of December, reaching 196K. Revenue peaked at approximately $7.1K in late October, with a steady range between $1K and $3.7K for the rest of the quarter. Active users remained stable, hovering around 25M throughout the period.

TikTok had a notable quarter with weekly downloads increasing from 126K to 158K by the end of December. Revenue showed a consistent performance, ranging between $99K and $128K, with a peak in the final week of December at $120K. Active users also remained steady, averaging around 23M to 24M.

X saw weekly downloads drop from 122K at the start of the quarter to around 86K by the end. Active users showed a gradual decline from 10.7M to 10.3M over the same period.

Facebook maintained a consistent download rate, ranging from 75K to 86K per week. Revenue saw a significant increase, peaking at approximately $57K in late November. Active users saw a slight decline from 19M to 18.4M during the quarter.

TikTok Lite - Save Data showed a steady increase in weekly downloads, peaking at 74K in mid-December. Active users fluctuated around 1.5M to 1.7M throughout the quarter.

These insights are derived from Sensor Tower data, where more detailed analytics and trends can be explored.